In the scientific-academic field, why prehistoric art is important to study prehistoric art and what issues can be relevant and incident in our society (for example, because it helps us to understand what symbols are and how we use them; because it is a way of tracing areas such as inter- and multiculturalism, and even globalisation, as well as the links between these and the feelings generated in the field of culture and their implications in territoriality; because it helps us understand elements linked to communication and the durability of information; etc.).
In its social projection, how prehistoric art is made to participate, through talks, exhibitions, etc., in our society and how it does or does not affect the citizens. The impact on tourism, in rural areas, etc.
And finally, the role of Palaeolithic art in Cultural Heritage and how it (and Spanish, or even peninsular) is representative of understanding Spain as a potential in cave heritage. Can it be an element of Marca España or whatever you want to call it or say?